ideasarecool.com
What if school ideas were cool?

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details about the campaign

what is an i-Image? The goal of the i-Image is to provoke several reactions. The i-Image brings immediate attention to a topic or idea. However, this attention is not superficial or fleeting as we might associate with some advertising. Instead, the i-Image introduces a "highly infectious" idea that seizes the audience and compels them to think deeper. Ultimately, the audience is at the beginning of a greater appreciation the idea and the world around them. In the theater, they will turn to the people with them to say "Did you see that? That was pretty cool!" When they leave the theater, the Image and its idea will still be with them.

schools & businesses are welcome. The i-Image campaign is directed toward schools and businesses. Both are always seeking better ways to help their "clients" develop a greater appreciation of their "products." For schools, the products are ideas, ways of thinking, and behaviors. For businesses, the products are merchandise and services. Our goal is to develop i-Images that compel audiences to see the value and meaning of what schools or businesses have to offer.

Who creates i-Images? The initial i-Images were created by a small number of designers in the ideasarecool Design Studio. As the project grows, a stable of graphic designers and advertising experts will be working on i-Images?

Also, teachers and students are invited to create i-Images. We already have a number of excellent i-Images created by teachers in our College of Education Masters degree programs. We invite all teachers, parents, and students to submit their i-Images. We will review them and make them available at ideasarecool.com!

Contact us if you are interested in submitting your i-Images!

iImages @ Preflixs. i-Images will appear in a wide variety of public spaces. One of our primary targets is the multiplex theater and the advertising "preflixs" seen before the start of the movies.

  • The typical i-Image preflix is seen bypeople
  • Each i-Image is the size of a movie screen
  • i-Images preflixs are seen by groups of people who can talk to each other about the ad
  • i-Image preflixs are shown in every showing of every movie in a multiplex theater. The NCG theater in Eastwood Mall has 18 screens.
  • The cost of one preflix buys a six-week run at a theater
  • There is no cost to the business for creating an i-Image advertisement

what happens at "ideasarecool.com"? The i-Image is a beginning, a provocative suggestion. From there, the task is to help this experience continue and develop. Ideally, the person will want to learn more or to use the idea. Every i-Image will display two things in the lower right corner: the business' name and "ideasarecool.com". When someone visits ideasarecool.com, they will find...

  • more information about the idea in the Image, links to select, high quality web resources
  • other i-Images from the same business or idea
  • resources for teachers and students related to the ideas
  • opportunities to create and submit their own i-Images
  • links to the business' website
Like a lively piazza in an Italian city, ideasarecool.com brings together a diverse crowd of K-12 and university students and educators, the general public, and the business community. This is exactly the kind of place that businesses want to make their presence felt.

How might the ideasarecool campaign be good for schools & businesses?

  • A large number of people will see i-Images
  • A theater audience is more focused on the Preflixs in a theater than ads in newpapers, radio, or television.
  • People are in a good mood in theaters and, therefore, feel good when they see your ad
  • The experience of the i-Image is enhanced because people can immediately to talk to each other about it
  • i-Images deepen the audience's appreciation for the product or service. In other words, the value of the product increases
  • Businesses are clearly seen as supporting education
  • Education is promoted outside the classroom

examples of i-Images created for a business

IMPORTANT: these are draft i-Images. They are not in circulation, nor have they been approved by the business - in this case Becky Beauchine Kulka. They are for demonstration purposes only.