our
purpose is
to make school ideas cool. Cool ideas spark the imagination and
stir our feelings. They cause us to stop what we're doing, look
more closely, share with our friends, and, perhaps, be forever
changed. If an iPod can become something that everyone talks about
and enjoys being with, why can't an idea do the same?
our
plan is
similar to an advertising campaign. Our "marketing strategy" has
three main components, i-Images, Preflixs, and ideasarecool.com.
i-Images are
similar to print ads. They will be professional, provocative
images that seize the viewer's attention and, more importantly,
spark their imagination.
Preflixs are
the venue for displaying the i-Images. Preflixs are the advertisements
seen in movie theaters before the start of the movie.
ideasarecool.com is
an Internet gathering place for people interested in ideas and
learning. ideasarecool.com will bring together a diverse crowd
of K-12 and university students and educators, the general public,
and the business community.
project
directors
Dr.
David Wong, Associate Professor of Educational Psychology
& Educational Technology, College of Education, Michigan State
University, dwong@msu.edu
Regina Carey, Instructor, Special Education, College
of Education, Michigan State University, careyr@msu.edu